What We Do > SEO
Red Attic will work to maximise on-page and off-page optimisation for the client's website. In summary Red Attic will action:
- Code compliance (XHTML, HTML and W3C accessibility standards)
- Unique meta-data population for each page
- Search engine friendly URLs and breadcrumb trail
- Dynamic sitemap generation and robots.txt configuration
- Correct use of header tags (H1 – H4)
- Keyword density analysis
- Search engine site submission
- Web Directory submission
- Social network bookmarking, including StumbleUpon and Digg
View our step-by-step SEO process here:
Natural Search Engine Optimisation (SEO) Process
Red Attic is experts at optimising websites for Google and other major search engines. We follow a detailed plan to ensure that every element of your site is set up in such a way as to give you the best possible chance of appearing highly on Google and other major search engines. Optimisation will include the following steps:
Choosing the right Key words and Optimising for them correctly
In consultation with the client, Red Attic will produce a concise selection of keywords and phrases that best suit the maturity and size of the website and complement any existing Google Adwords campaigns.
On-page/Off-page optimisation of your site with specific keywords
RedAttic will ensure optimisation of each page of the website to automatically populate meta-data (off-page keywords, descriptions, titles) to ensure strict relevancy and eradicate duplication. On-page text and links will be vetted to ensure maximum relevancy to selected keywords and advice on content re-writing will be provided where appropriate.
Stumbleupon and Digg optimisation
RedAttic are part of a select SEO community which mutually supports websites in achieving high popularity on StumbleUpon and Digg websites. The client will have access to this network as part of ongoing monthly support. The result will be increased traffic from these valuable sources, effecting Google SERP positively.
Submit the site to thousands of search engines and databases
Red Attic will ensure through semi-automated submission of the website and development of site plans and server configuration that all pages are listed with relevant search engines and online databases.
Site penetration and crawl frequency
Red Attic will work to ensure the maximum number of pages is listed on Google, providing regularly updated site maps and removing from the website any orphaned links and 404 errors which may harm SERP. Crawl rates will be monitored and amended where necessary to match the websites ‘freshness factor’
Link building campaign
External links referencing the website count as votes in the eyes of a search engine – put simply, the more links you have the better. Links from popular websites count more heavily so for example one from the BBC would have a big impact on your SERP. Links are also given more weighting if they are not reciprocal. Red Attic will help the client develop a campaign of link building to ensure maximum volume of external links and traffic driven to the website.
In addition, Red Attic will promote the website on its own network of high-ranking websites to improve traffic generation and SERP.
Social Bookmarking
Red Attic will provide a technical solution for ensuring that website articles and e-commerce products can be bookmarked with social networking websites, such as Facebook, Twitter, Linked In, and MySpace.